about play safe! be safe!®
play safe! be safe!® is a multimedia fire safety education program designed specifically for young children. play safe! be safe! provides educators and parents with an engaging set of tools to help teach fire safety skills to young children. The program consists of in-person workshops for educators, a robust kit of educational tools and this interactive website of educational games and activities.
Since the program’s introduction in 1994, BIC Corporation, in cooperation with Fireproof Children, has distributed more than 118,000 kits across the U.S. and Canada and has presented more than 210 workshops in all U.S. states, Puerto Rico and every Canadian province.
The play safe! be safe!® kits have won numerous awards including the Rolf Jenson Partners in Public Education Award from the National Fire Protection Association and Best Curriculum Award from Early Childhood news, a journal published by the National Association for the Education of Young Children (NAEYC).
meet the play safe! be safe!® team
Robert Cole Ph.D
President of Fireproof Children
Robert Cole, Ph.D is the president of Fireproof Children and one of the nation’s leading experts in fire safety education. He is continually requested as a trainer/speaker throughout North America regarding preschool fire safety education and community intervention for juvenile firesetting. He is also an Associate Professor at the University of Rochester Medical Center. Bob has received two 3-year research grants from the Centers for Disease Control and Prevention to study children’s unintentional injury. He is a co-author of Juvenile Firesetting: A Community Guide to Prevention and Intervention, and the author or co-author of numerous articles on children and fire for Fire Chief, Firehouse, Children and Families, Young Children and other national journals.
Executive Director of Community Health Strategies
Previously Molly served as Director of Fire Administration for the Rochester Fire Department (RFD), supporting fire prevention programs, code enforcement and community outreach. A graduate of Cornell University, she has also been active in the disabilities community as a Board member of the Regional Center for Independent Living and as the City of Rochester representative on the City-County Council for People with Disabilities. Molly is also on the Board of Directors of Mary’s Place Outreach, which supports refugee families recently resettled in Rochester.
Holly Brown, NP, RN, NPP
Holly Brown, NP, RN, NPP is a Doctor of Nursing Practice and an Assistant Professor of Clinical Nursing at the University of Rochester School of Nursing. She is an accomplished advanced practice psychiatric nurse who began her career caring for youth in an intensive care setting. It was the experience of working with youth who lived through traumatic physical events that sparked her interest in children’s mental health, children’s fire play and more deliberate fire setting. For nearly a decade, Brown has been working with Fireproof Children/Community Health Strategies to provide fire safety education and juvenile fire setting intervention training. She has also trained newly-hired New York State Fire Inspectors and other providers on how to provide fire safety training to individuals with developmental disabilities.
Since the program’s introduction in 1994, BIC Corporation, in cooperation with Fireproof Children, has distributed more than 114,000 kits, many of which are still in use, across the U.S. and Canada and has presented more than 180 workshops in all U.S. states, Puerto Rico and all Canadian provinces.